As aspiring industry experts, our task is to continually raise the level of perception surrounding our personal brands. Challenge your enablers...

In some areas of life, we get used to a certain predictable standard. The formulaic approach becomes 'good enough.' Then along comes a maverick... Professional Speaker Douglas Kruger explores how experts lift the game to a new level.

A formula is a useful thing. Primarily, however, it is useful insofar as it shows us how to go further. If we can transcend the accepted formula, we are creating art. Professional speaker and author Douglas Kruger explores how.

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Douglas’s articles are always free for use in your magazines, newspapers or e-zines. Many have been previously published in magazines like Entrepreneur or online forums like They focus on entrepreneurship, public speaking, expert positioning and innovation. Please attribute any articles used, and drop Douglas an email so that he can also publicise your title.